Late 2022. Midjourney had just launched, Stable Diffusion was barely out, and AI imagery was still a fringe experiment. We saw an opportunity: make it the visual backbone of Sovryn's new brand. The tools were raw and experimental — so experimental that the branding agency we partnered with refused to touch the idea. We did it anyway. AI imagery felt like a natural fit for what Sovryn stood for: cutting-edge technology, moving fast, building something new. A futuristic solarpunk city became the visual theme — optimistic, lush, and full of possibility. A better future, already being built.As art director, I developed the illustration style and created all AI visuals that launched with the new website in early 2023, becoming the face of the brand across web and social — before anyone else was doing it.
Getting a consistent style out of early AI tools was genuinely hard. There were no fine-tuning parameters, no style locks – just prompts, trial and error, and a lot of iteration. Once I cracked the formula, I turned it into a community AI prompt guide and ran a social media competition around it. The challenge became part of the brand story.
AI illustrations paired with bold typography became the brand's signature. This poster series promoted early access to Sovryn Zero — a 0% interest bitcoin loan product — across offline venues including LABitConf. Distributed with QR codes, the campaign drove direct signups and made Sovryn hard to miss on a crowded conference floor.
.png)
.png)
.png)
